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Selling with Michael Doyle Properties

Whether you're parting with a family home or selling an investment property, we are here to maximize your return on investment with minimal impact to you and your lifestyle. We’ll optimize the listing process by creating a custom strategy based on the latest market insights and buyer trends.

We take a “never out-marketed” approach to ensure that every property yields the best return on investment that the market can deliver. We analyze relevant market cycles and implement go-to-market plans that leverage data and decades of experience. We then communicate and negotiate carefully with buyers and their agents. We don’t rest until you have your proceeds in hand.

OUR PATH

  • Let’s connect to discuss your goals and evaluate your needs for the sale
  • We’ll educate you on local market trends and answer any questions
  • This is a chance to see if we are the right fit for you; if not, we can refer you to our trusted network of brokers
  • Outline our timeframe
  • Identify work to be done on the property, including repairs, maintenance and updates
  • Conduct competitive market analysis to see comparable properties and sales in the area
  • Decide how to present the home to buyers
  • Develop home product niche through pricing and competitive analysis

There’s no second chance for a great first impression. Through Windermere Ready, we can help you ensure your home looks its best for potential buyers. With this service, we can recommend custom high-impact improvements or repairs, such as painting, staging, updating lighting fixtures or appliances, landscaping and more that will demonstrably increase your ROI — at no upfront cost to you. Windermere Ready can cover up to $50,000 in repairs or updates, which are repaid after your house sells. Not only do staged homes sell for more than their non-staged counterparts, they’re also on the market for less time.

  • Identify the most likely buyers
  • Position the home in the market with strategic pricing
  • Decide on where and how to market home (digitally, in print, paid ads, etc.)
  • Complete all necessary work and repairs
  • Declutter and clean the property
  • Stage the home
  • Complete landscaping and yard work
  • Capture photos and footage for all of the above
  • Use these assets in print marketing, digital listing, flyers and other marketing materials
  • Prepare home for potential buyers
  • Install yard sign and flyer box
  • Install lock box for easy and secure entry
  • Place silent talkers to highlight property features
  • Final staging — placing flowers, clearing exterior walkways, stocking fridge for open house
  • Publish listing on the MLS
  • Syndicate listing to multiple web verticals and niche real estate portals
  • Publicize listing in office to network of brokers
  • Host private Broker’s Open
  • Host public Open House
  • Post to social media
  • Send out e-blasts to broker network and clients
  • Secure paid ad placement (if using)
  • Review all offers
  • Negotiate contingencies, including inspections and closing date if necessary
  • Choose best offer and sign Purchase and Sale Agreement
  • Oversee all details to closing
  • Complete inspections, open escrow, sign and file legal documents
  • Prepare to move if property is owner-occupied
  • At closing date, sign over deed and title to the property
  • Receive the down payment from the buyer
  • Begin your next chapter
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LUXURY LISTINGS

Some listings require a special touch. Michael Doyle Properties is experienced in the listing and marketing of luxury properties to high-end clientele.

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For high-end homes in need of marketing that goes above and beyond, Premier Properties is the answer. Through Windermere’s Premier Properties program, your listing will benefit from custom marketing materials and catch the attention of buyers with unique signage in your yard.

Every Premier Properties listing includes photo galleries, enhanced search features online, specialized advertising, publications and polished direct marketing materials. The esteem of Premier Properties will ensure that your listing is seen by the right buyer at the right time.

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Curating Windermere’s most sought-after properties, the W Collection provides concierge-level marketing and brings a tradition of success to each of its luxury listings. Focusing on properties worth $3M+, the W Collection attracts high-net worth buyers from around the globe, thanks to Windermere’s partnership with Luxury Portfolio International and ListGlobally.

With these partnerships, W Collection listings are syndicated across popular international home search sites, including Juwai.com, Country Life International and Bloomberg. By listing in the W Collection, we will ensure that your property attracts the right clientele.

Bespoke marketing materials, including a feature on the W Collection’s website and its associated publications and platforms, along with custom signage for your yard, will create the maximum impact on buyers both locally and internationally. If you’re looking for the best of the best, look no further than the W Collection.

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Luxury Portfolio International (LPI) is the luxury division of Leading Real Estate Companies of the World, marketing over 50,000 listings annually, with more $1M+ U.S. listings than any other site. Through LPI, your listing could be seen on sites like Unique Homes, Mansion Global and The Wall Street Journal.

LPI connects brokers and buyers around the world, with a network in more than 800 major cities worldwide. Leading Real Estate Companies of the World is also responsible for more U.S. home sales by volume than any other real estate network.

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Michael Doyle is a proud member of the Midtown Collective. This elite group of brokers cross-promotes their listings, amplifying the impact of your marketing and pushing your listing out to a wider audience of potential buyers.

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MAXIMIZE YOUR ROI

We would love to help. Please reach out.