Selling

Selling with Michael Doyle Properties

Whether you're parting with a family home or selling an investment property, we are here to maximize your return on investment with minimal impact to you and your lifestyle. We’ll optimize the listing process by creating a custom strategy based on the latest market insights and buyer trends.

We take a “never out-marketed” approach to ensure that every property yields the best return on investment that the market can deliver. We analyze relevant market cycles and implement go-to-market plans that leverage data and decades of experience. We then communicate and negotiate carefully with buyers and their agents. We don’t rest until you have your proceeds in hand.

OUR PATH

PRIORITIES

Spend 15 minutes via phone, video call or in-person to chat
See if we are the right team for you
Outline your timeframe and goals for the sale

Identify Possible ROI Opportunities + Merchandising Strategy

Identify work to be done on the property, including repairs, maintenance and updates
Conduct competitive market analysis to see comparable properties and sales in the area
Decide how to present home to buyers
Develop home product niche through pricing and competitive analysis

Market Analysis

Identify the most likely buyers
Position the home in the market with strategic pricing
Decide on where and how to market home (digitally, in print, paid ads, etc.)

Prepare

Complete all necessary work and repairs
Declutter and stage the property
Complete landscaping and yard work
Install yard sign and flyer box
Install lock box for easy and secure entry
Place silent talkers to highlight property features
Capture property photos and video

Launch

Publish listing on the MLS
Syndicate listing to multiple web verticals and niche real estate portals

Promote

Publicize listing in office to network of brokers
Host private broker’s open
Host public open house
Post to social media
Send out e-blasts to broker network and clients
Secure paid ad placement (if using)
Design brochures/flyers, digital listing, and other marketing materials

Negotiate

Review all offers
Negotiate contingencies, including inspections and closing date if necessary
Choose the best offer and sign Purchase and Sale Agreement

Closing

Complete inspections, open escrow, sign and file legal documents
Prepare to move if property is owner-occupied
At closing date, sign over deed and title to the property
Receive the down payment from the buyer
Begin your next chapter

LUXURY LISTINGS

Some listings require a special touch. Michael Doyle Properties is experienced in the listing and marketing of luxury properties to high-end clientele.

Michael Doyle and his team are skilled in the sale of high-end homes. Through the support provided by Windermere’s Premier Properties program, Michael Doyle Properties will provide your listing with custom marketing materials and catch the attention of buyers with unique signage in your yard.

Every one of Michael’s Premier Properties listings receives specialized marketing in the form of photo galleries, enhanced search features online, paid advertising, publications and polished direct marketing materials. The competence of Michael and his team will ensure that your listing is seen by the right buyer at the right time.

Michael is proud to be a member of the W Collection, which curates Windermere’s most sought-after properties. By listing your property in the W Collection, Michael Doyle Properties provides concierge-level marketing and brings a history of success to your luxury listing. Focusing on properties worth $3M+, the W Collection attracts high-net worth buyers from around the globe, thanks to Windermere’s partnership with Luxury Portfolio International and ListGlobally. Michael is able to leverage these connections to market your home to buyers seeking a corresponding luxe lifestyle.

Bespoke marketing materials, including a feature on the W Collection’s website and its associated publications and platforms, along with custom signage for your yard, will create the maximum impact on buyers both locally and internationally. If you’re looking for the best of the best, look no further than Michael Doyle Properties and the W Collection.

Michael Doyle Properties is also affiliated with Luxury Portfolio International (LPI) through Windermere. LPI is the luxury division of Leading Real Estate Companies of the World, marketing over 50,000 listings annually, with more $1M+ U.S. listings than any other site.

Through Michael’s partnership with LPI, your luxury listing could be syndicated across popular international home search sites, including Juwai.com, Country Life International and Bloomberg. By working with Michael and his team, your property will attract the right clientele.

LPI connects brokers and buyers around the world, with a network in more than 800 major cities worldwide. Leading Real Estate Companies of the World is also responsible for more U.S. home sales by volume than any other real estate network—making it a true hub for luxury home sales.

Michael Doyle is a proud member of the Midtown Collective. This elite group of brokers cross-promotes their listings, amplifying the impact of your marketing and pushing your listing out to a wider audience of potential buyers. The Midtown Collective elevates their real estate outcomes by sharing market secrets with their clients, matchmaking business opportunities within their network, identifying potential buyers and sellers, and uncovering strategic advantages for each transaction.

MAXIMIZE YOUR ROI

We would love to help. Please reach out.

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