Uncategorized • July 7, 2013

Cruel Irony in Seller Pricing Strategies

by Michael Doyle

Today's succinct way to put it from a note to clients preparing to list:

There seem to be two clear strategies today:

-"price low and watch it go"

-"don't leave any money on the table."

Interestingly, the former has been more reliable at yielding the results sought by the latter.

Uncategorized • May 4, 2012

Congratulations to Todd and Julie

by Michael Doyle

Congratulations to Todd and Julie on a job extremely well done. Here’s what happened:

-They had the home pre-inspected

-They vacated the home and had it staged

-They used a video tour to explain their experience to prospective Buyers.

-They priced appropriately, and…

-They got seven offers after a 5 day waiting period

-The home sold for $489,500, which 8.7% above asking

-It closed 18 days from the date it was listed.

-We all celebrated.